2011 October

Penguin Software Inc.

October 3, 2011 By admin Leave a Comment

Penguin Software Inc. Development

The Software division of Penguin Enterprises is a righteous destination for all those clients, who are seeking to envision the software projects, en route to success. We are the unequivocal destination, where one can have value and satisfaction of outsourcing their software development and software testing services.Our software development methodologies are judicious blend of business analysis and management. As a progressive software development centre, we make use of best mix of modern software development methodologies. This has enabled us to successfully accomplish projects at hand. We specialize in custom software development Our engineers have gained competent experience in application software development and software testing

SCMS understand their client’s business perspective and chooses the rightmost technology to design and deploy the products. We make sure to follow all phases of software development life cycle (SDLC). The broad stages of software development life cycle followed at Penguin Software Inc. include:

Software/System Requirement Specification

In this initial stage of SDLC, our project leads meet the clients for detailed discussion for functional and nonfunctional components, design, and platform requirements. Also known as feasibility session, this stage outlines the scope of project, purpose, interfacing, resources involved, required functions, schedules, cost, and deliverables. After complete guidelines are created, proposal agreement is signed

Software/System Requirement Analysis and Design

Our project managers and software developers analyze the accuracy and sufficiency of the requirement specified. Hardware and software architecture is designed developing a software module based on the design specification document. In short, the logical flow of the software product or service to be developed is created.

Code Generation and Testing

Code programmers write code according to the design specifications, adhering to coding standards.They utilize the latest tools and technologies that are best fit for the software development and client approved. The prototype design is sent for client approval, after which development process commences. As the code is generated, automated or manual testing is done alongside, to release bug free modules at pre-decided milestones.

Deployment, Training, and Support

Successful deployment and complete training is provided to the end-users. Our support and maintenance services accommodates for changes during post implementation stage. We provide high quality work that complies with international standards. It’s easy, fun, and very affordable to outsource your project with us!Drop your business requirements at sales@penguinsoftwareinc.com

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Penguin SEO

October 3, 2011 By admin Leave a Comment

Penguin SEO prides itself on the underlying process by which we approach all of our client’s SEO campaigns. While each client has specific, customized needs, our approach in creating and implementing the right strategy is vital to the success of the campaign. This mindset and attention to detail is what has makes us a top SEO company… Analysis Strategy Development Implementation Management Phase 1: Analysis

Analysis of existing website structure and frequency of indexing from Google
Current page rank, age of domain and length of time domain is registered
Evaluation of inbound link popularity and internal linking process
Evaluation of outbound link volume ratio compared to inbound links
Review of the quality, relevancy and neighborhoods in which existing links exist
Identify percentage of no-follow and follow links
Analysis of meta tags, h1 tags and title tags as viewed by search engines
Current website traffic and keywords which drive that traffic
Competitors in primary keyword verticals
Frequency in which content is added/updated
Evaluate existing keyword density as it relates to targeted keywords
Discover dynamic pages and improper URL names
View existing site maps for accuracy and updated frequency & Current Rankings

Phase 2: Strategy Development

Targeted keyword analysis to develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
Review specific changes that are needed to the website itself in regards to the structure of the website. (Site map, title tags, meta/h1 tags, header tags etc)
Determine the overall need for additional content on the website and how detailed and involved this content will need to be.
Build a detailed link building strategy focusing on varied link sources such as blog posts, real-time links, link reclamation, sidebar links, footer links, wiki posts and additional sources.
Analyze potential implementation of Blog or RSS feed to improve frequency of relevant content placed on site.
Development of the Action Plan to begin the campaign

Phase 3: Implementation

Initial Strategy Meeting w/client. Introduction to Client Account Manager
Finalization of primary keywords to focus upon
Commencement of Action Plan as outlined in Phase 2

Phase 4: Management

Once your campaign is “live” we will provide weekly updates as to the status of tasks that have been performed on your monthly “Action Plan”
Your Account Manager will be available to discuss your campaign at any point a question should arise.
Each month, we will provide you with a detailed overview of all services performed, inbound links developed and a detailed rankings report that outlines the rankings movement from the prior month.
A follow-up monthly call with take place in which results from the prior month are discussed and the “Action Plan” for the next month is reviewed.
Every client will be provided access to the Penguin SEO Client Center that enables them the ability to view tasks, links acquired, rankings and various other analytics in “real-time” via a secure login.

Penguin SEO provides a detailed process for customized Search Engine Marketing Services to improve your company’s online marketing initiatives. We proudly serve many of the world’s most successful brands and work with many of the world’s most sophisticated marketers. Our approach to Search Engine Marketing ensures that each client is provided a truly customize strategy to ensure their success. Unlike other firms, Penguin SEO places great emphasis in understanding the needs of our clients and truly partners with them to achieve the success that become accustom to working withPenguin SEO. Pay-Per-Click Management If your company is utilizing Pay Per Click (PPC) marketing as a form of advertising, then you understand the power and the pitfalls it provides. Do you have a resident PPC Specialist you can rely on? There is no denying the value of PPC marketing. As the internet has evolved so in large part has advertising on the internet changed. Nowadays, PPC campaigns are a true money pit for unsophisticated users and without having a PPC expert analyzing and maintaining your campaign you can spend allot of money ineffectively very quickly. Our team of experts can fully integrate our Call Tracking Services in to your PPC campaign. At Penguin SEO, we understand and comprehend the importance of maximizing your return on investment. View a Penguin SEO video on PPC with Todd Bailey, VP of Online Marketing. PPC Report We have heard thousands of stories of people who burned through thousands of dollars trying to get a handle on their Pay Per Click marketing efforts. At one point, we were one of those companies. We learned through painstakingly expensive and time consuming campaigns what worked and what didn’t. What we learned through the process and 10+ years of taking our lumps is that there are several core areas that can assist you in having a high quality score. Our Core Strategies:

The creation of a targeted, well budgeted campaign that features the most efficient converting keywords
Developing High Quality Scores through Ad Group optimization, ad creation and landing page analysis
Targeted, Specific and Enticing Ad Copy with targeted calls to action
Tracking of Conversions and Constant Adjustment of bids and terms (manual and automated)
Daily quality control of campaign to monitor delivery of ads
Detailed analysis. The more the merrier. The more we analyze, the better you do.

PPC Management Services Our process has evolved and is by far one of the most sophisticated programs in the industry. We have experience growing campaigns from as little as $2,000 a month to over $200,000 a month in online PPC marketing. While no one can guarantee they can remove click fraud from your account, we do mitigate any potential losses by being on top of managing your campaign in a very hands-on format. Our sophisticated PPC Management program will provide your company with an increase in conversion rates and will ultimately offer a significant improvement on your overall return on investment. Experience the difference Penguin SEO can make for you and your online marketing. We succeed where other PPC agencies fail. For more info email at; sales@penguinenterprisescorp.com

Filed Under: SEO

Penguin Vacation

October 3, 2011 By admin Leave a Comment

How does Penguin Vacation save you so much money ? Here’s how we do it… we are travel wholesalers, the largest in the USA. We buy hotel, cruise and resort inventory in bulk like a Sam’s Club or Costco for the travel industry. Let me back up, hotels and resorts never operate at full capacity, hey have vacant rooms and un-booked vacation properties. We buy the un-booked vacation inventory in large volumes and pass the savings directly onto you our valued members. Hotels and resorts win by filling unused inventory, you win by using vacation packages at wholesale and win by receiving a vacation incentives that can’t be beat. Everyone wins.

We only allow a very select quality of hotels and resorts into the Penguin Travel program. This exclusivity gives us power to negotiate the best deal for you. We negotiate the best rates out of each hotel or resort like our lives depended on it; because if you’re not happy we are not happy, our reputation and future rests on providing you a quality product at a spectacular price. We simply cannot compromise on this.

In addition, all of our vacation packages come straight through the pipeline from us to you, directly, so you bypass the horrendous retail markup completely. Matter of fact, we Guarantee the lowest Price! This astounding opportunity is a secret to the general public due to marketing restrictions and is now your key to “Discover the World” in luxury like you never imagined… It’s simply a no-brainer, small out of pocket investment, huge savings and luxury travel options , all this gift wrapped with our 5 Star Customer Service equals long term success and health for business.

You can literally change the course of your dreams, practically overnight. You’ve got nothing to lose and everything to gain, fill out our Travel & Leisure survey so our friendly concierge can work for you and your family to fulfill your wildest dreams the way you want. That’s Penguin Vacation is hands-down the most exquisite way to vacation, its life beautifully arranged.

Penguin Vacation’s Concierge club is the most affordable, value packed Leisure Club anywhere in the world! Just a few dollars translates into an experience of a lifetime. There’s never been an easier, more affordable travel option. Don’t wait until you see your life rocket past you. Take action today, and unleash the full advantages of our Discover the World membership!

It’s been said “fortune favors the bold”. Step out; boldly embrace happiness, memories and experiences of a lifetime.

Be one of the owners who are leveraging the buying power of Penguin Vacation. Remember, our goals are much more than temporary and ordinary vacations for you and your family. They are servicing our clients to the highest standards, making their wildest dreams come true and fulfilling desires to be remembered for a lifetime, that’s key that unlocks the door to Elites long term success and values. We simply can’t afford to leave this spectacular world undiscovered.

To health, happiness, explorations, adventures & success

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Penguin Reputation Management

October 3, 2011 By admin Leave a Comment

When doing business online, there is nothing more painful than to hear that a potential customer “Googled” your company or personal name and will not be doing business with you because of what they read online.

Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that – with very rare exception – Reputation Management Consultants can resolve your issues with a speed that comes from knowledge and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of Reputation Repair and Reputation Management.

At Penguin Reputation Management we know how important it is that you have a positive online reputation. Potential clients and business partners will want to learn as much as possible about you before sealing a deal, and future employees will want to know they are in good hands with your organization. The first impression they receive of you and/or your company may be what they see in their Search Engine results. The question is: will they like what they see?

At Penguin Reputation Management we understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service will help you get your name back under your ongoing control so that you can focus on running your online business.

Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business every day, especially if these listings are for you or your company’s name. If you “Googled” your name right now, what would you see? Maybe a recently laid-off employee has some unfavorable opinions about your company’s management. Perhaps a competitor has secretly been targeting you in consumer review websites. Or maybe you are a high-profile individual with an unfortunate past legal incident that just won’t seem to go away.

High-ranking negative listings will become stronger over time and many of them are full of User-Generated Content submitted anonymously (and, therefore, protected from deletion). Depending on the type of potentially damaging listing, it could rise quickly in Search Engine Results and it is vital that you take quick action. So how can you repair your online reputation and bring it back under your control? By turning to the Search Engine experts.

Our proprietary methods of Online Reputation Repair, will help you suppress the negative listings that are hurting you and/or your company. We “clean” the first pages of Search Engine Results against negative listings by introducing more authoritative positive listings, which will naturally outrank and push down the negative ones. We will help you get your name back under your ongoing control so that you can focus on running your online business.

Filed Under: Reputation Management

Professional Solutions

October 3, 2011 By admin Leave a Comment

We offer Professional Solutions for your business whether it’s our travel, seo or software development team.

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Customer Service

October 3, 2011 By admin Leave a Comment

Customer Service at Penguin Enterprises Inc. is a major part of what we do. We want to make sure our clients are happy and will do what ever is needed in order for that to happen.

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Company Profile

October 3, 2011 By admin Leave a Comment

Penguin Enterprises Inc. was established in 2008 and is a cutting edge technology company with divisions in the area of SEO(Search Engine Optimization), Online Reputation Management, Travel and Software Development. Utilizing our state of the art datacenter along with our 7000 square feet office space our professional staff is sure to meet your companies needs no matter what they might be. With 1000′s of satisfied clients be assured that we have your Business interests in mind.

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